Everything About Liz

Danzico is part information architect, part usability analyst, and part editor. As an independent information architecture consultant, she traces the roots of her craft back to her parents. According to Liz, “Growing up at least a little information architect in Northeastern Pennsylvania gave me an organizational advantage over my friends.”


Today, Liz spends her days in Brooklyn where she organizes information of all shapes and sizes. She is an independent consultant, and user experience consultant for Happy Cog Studios in New York. She is chairperson and co-founder (with Steven Heller) of the MFA in Interaction Design program, welcoming its first class in Fall 2009 at the School of Visual Arts. She’s on the editorial board for Rosenfeld Media, a publisher of user experience books, and the advisory board for Design Ignites Change.

For nearly seven years, Liz was involved with Boxes and Arrows, a magazine for information architects, most recently as editor-in-chief. During that time, Liz was director of experience strategy for AIGA, responsible for the user experience of the national web presence and all online and New Riders publications. She’s also had the honor of serving as officer for the New York board of AIGA, and two terms as advisory board member for the Information Architecture Institute.

She’s headed up information architecture teams at Barnes & Noble.com and Razorfish New York. She helped with editorial processes for Rosenfeld Media. She’s directed product development at Daylife and Rodale Digital. She’s taught at the New School University, the Fashion Institute of Technology, and Columbia University.


Liz got into information architecture by planned coincidence. Planning to be a writer, Liz received a degree in English from Pennsylvania State University, where her interest in design started with writing and designing newsletters in PageMaker. After a brief career as an English teacher, she received a masters in Professional Writing from Carnegie Mellon University — a shared program between the Humanities Department and the Design School. It was at CMU that she discovered information architecture.

Leaving a life of writing user manuals for telephones and washing machines, Liz packed up in early 1999 and moved to New York.


Liz grew up in a small town near Scranton where her parents sent her to Catholic school and managed her chores on spreadsheets on the refrigerator. It was early on that she was taught that organization is a virtue. She hasn’t looked back since.

Liz’s apartment contains one cello, one vizsla, one piano, one sewing machine, and five pairs of sneakers. She’s often heard promising that she will write a book, become a better photographer, move to California, and learn how to say no.


Inquiries via:
68 Jay Street
Suite 317
Brooklyn, NY 11201

“Bobulate” comes from an email exchange Liz had with a friend which tracked lists of words that sounded better without their prefixes and/or suffixes. The original list didn’t live on, but the name did. Standing for intentional organization; to be thrown into order, as if against one’s will, if it were a real word, it would mean the opposite of “discombobulated.”


  • W.W.Norton & Company
  • Eye Magazine
  • Theme Magazine
  • Maryland Institute of College Art

About Liz

Danzico is part designer, part teacher, part editor. As an independent consultant, she traces the roots of her craft back to her parents. According to Liz, "Growing up at least a little information architect gave me an organizational advantage over my friends." More